OUR STORY

Welcome to Simply Divine, Cedar Rapids' sweetest hidden gem—just steps away from the historic Paramount Theatre!

 

Owned by lifelong Iowans Matt & Kimberli Maloy, we’re proud to be the oldest locally owned candy store in town. Formerly a Fanny Farmer, this sweet spot has brought joy and nostalgia to the community for generations.

 

From the moment you walk in, you're greeted with shelves packed with nostalgic candies and memories of a simpler time. You'll also discover a curated selection of confections from select family chocolatiers, as well as house-made favorites like chocolate barks, elegant truffles, and juicy chocolate-dipped strawberries. 

 

Whether you're craving a few pieces of penny candy, browsing trending treats, or filling up a bag from our bulk bins, there's something to make every visit feel like a special occasion.

 

We’ve built Simply Divine on honesty, hospitality, and hard work. It's a place where you're always welcome, whether you're popping in before a show, picking up a gift, or planning something sweet for a holiday gathering or loved one.

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Thanks for supporting local and making us your neighborhood candy store!

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—  Matt & Kimberli